Lakoff, George. 2004. Don't think of an elephant!: know your values and frame the debate: the essential guide for progressives. Book. White River Junction, Vt.: Chelsea Green
Notes
by George Lakoff.Theory & application -- Framing 101 -- Right wing power grab -- What's in a word? -- Metaphors of terror -- Metaphor and war, again -- Betrayal of trust : beyond lying -- From theory to action -- Q&A -- How to respond to conservatives.